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When a company, organization or individual wants to conduct business under a name other than their own (this is called a fictitious name), most U.S. states require that entity to file a DBA (these are referred to in the UK as trading as). In other words, John Smith’s lawn mowing business called "John’s Best Cuts" would file that name as its DBA. Then, legally, John can advertise his business as "John’s Best Cuts." Usually your DBA is required to open a business bank account, advertise, accept payments and create contracts. By registering your DBA you can often prevent other competing area companies from using that same name. Corporations can create more than one DBA without having to create separate business entities for each of them.
Sole Proprietors are one business type for which DBAs make a lot of sense. John’s internet-based business called "Worldwide Clamshell Exporters" does not betray the fact that the business is just him working alone out of his house.
There are certain rules that must apply to DBA names: You can't obtain a DBA for something illegal (e.g. "John's Heroin Emporium"). The name cannot make false claims (e.g. "John's U.S. Department of Defenses"). When you start your company, it will be registered under the names of the owners. The Nebraska Secretary of State Corporate and Business Services office is at: 1445 K St., Room 1301, Lincoln, NE 68509. Or you can call us at (800) 246-2677, and our trained professionals will gladly help you.
Further information about Nebraska corporations, corporate law and Nebraska Registered Agent Service: