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While the global marketplace and e-commerce continues to boom, it is ever more important to today’s traditional small-business owner and large corporation alike, to compete for consumer dollars in a grass roots kind of way. Yes, “traditional business” will always be relevant, even in the face of point-and-click purchasing: there’s just nothing like being able to go to a clothing store to feel how luxurious a fabric is; or to see first-hand the true colors of that radical new bike helmet unaffected by differences in computer monitors; or to taste the flavor profile in a seasonal gelato sample. In order to remain viable in a global economy, these stores, restaurants and agencies look to increase their profits by earning new patronage and growing their reach. From a consumer standpoint, this is really good stuff! We benefit from the strategies they employ in attracting our interest, understanding our needs, and meeting our demands. We in turn enjoy competitive pricing on goods and services, personalized customer relationships, and higher rates of overall satisfaction. And who doesn’t want good value and a positive experience! One of the main ways traditional businesses capture consumers and maintain their loyalty is by providing exceptional customer service. We can spend our dollars anywhere; we just want these outlets to earn our business and thus have come to expect stellar service!
A 2014 report by American Express reveals, "3 out
of 4 consumers will spend more money at the same business if their
overall experience is a positive one." Why is that important? Well,
understanding some key points in how traditional businesses create
exceptional customer service will help consumers take a more active
role in the marketplace and ultimately help shape their experiences:
Bottom Line: Satisfaction guaranteed? Not
always. However, as traditional businesses compete within the global
marketplace for your patronage, offering exceptional customer service
gives them leverage with a personal touch. And becoming a discerning
and involved consumer only improves on what will become a new standard
Exceptional Customer Service:
Traditional Business | E-Commerce | Promotional Ideas | Changing With The Times