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The real world and the cyber world are exploding with commerce! And with so much consumer traffic to vie for, businesses combine traditional and tech-driven methods to compete for profits& All these tactics reveal that the consumer holds a lot of power indeed! How s that? Well, our purchases drive the marketplace! So, attract us with good quality and value, the specialness of your brand, and exciting incentives. Motivate us to buy your product or service over the next guy s. Reward and celebrate us for coming back, for trying new items, and for sending you referrals. Treat us right. Make us feel important and deliver on your promises, and you may gain a valuable customer a loyal customer. When you think about it, the kinds of promotions out there in the larger marketplace can be enough to make your head spin; and retailers certainly hope to land your gaze. As they focus in on us, it may be useful to have a broad understanding of how they are setting their sites. While this list is certainly not exhaustive, it will highlight some of the promotional options available. Informed consumers are better able to discern how well a company might be treating their needs and meeting their demands.