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Welcome to the world of E-Commerce! In this mystical, virtual universe, the success or failure of your company is heavily dependent on how easy it is for the average consumer to find you via their search engine of choice. With competition in practically every industry rapidly increasing, now more than ever before, consumers make the decision on which company to utilize to meet their specific needs based on where they rank on Google. If you aren’t consistently implementing an SEO campaign to at least attempt to rank on the first page, you need to seriously rethink your SEO strategy.
As if this wasn’t enough of a challenge, on April 21, 2015 Google changed their algorithm to force companies to make mobile sites more user friendly. The penalty for non-compliance resulted in a substantially downgraded ranking for many companies according to Forbes.com , the repercussions of which are still being assessed and we won’t likely know the true ramifications for some time. But one thing is certain, those who ignored Google’s blogged-issued warning in February will certainly recognize their mistake when their bottom line reaps the consequences.
It wasn’t always this complicated. Back in the early days, on-page SEO usually meant there was a whole lot of keyword stuffing, hidden links and text, and highly generic content that was enough to garner a high ranking. But with growth comes changes and Google is fond of laying the foundation for SEO that becomes the new standard. This leaves you with a choice, either change and prosper or watch your business become buried deeper and deeper in the catacombs of the Google indexing underworld.
The good news is, keeping your SEO strategy current requires only a few key things:
Remember, it’s a high probability that your business is search engine dependent. Ignoring the monumental importance of an ever-evolving SEO campaign, executed by professionals, could lead to catastrophic declines in your profit. Your competition understands these concepts, and if they don’t they soon will. So where does that leave you?
SEO is always evolving and so must you�lest you want to become extinct.