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As Instagram and other social media websites become more and more popular, companies of all sizes have started to rely on them in order to increase brand awareness and connect with current and future consumers. While fairly new, Instagram has quickly grown(there are currently over 300 million users), and the site provides users with unique marketing capabilities. Users are able to share both images and videos, and Instagram includes features that let you link your content to other sites including Facebook, Flickr, Twitter and Tumblr. The program has created a filter system that allows users to adjust the contrast, hue and color of a photo, which provides users with a realm of creative opportunities. Instagram is a great way to connect with current and potential customers on a more personal level, as you can illustrate a “human” side of your company as well as your great products and services. Below are a few suggestions for incorporating Instagram into your marketing strategy:
As with any social media site, you’ll need to create an account first. Make sure your account name matches the tone of your brand, website and other social media accounts. Next, you’ll need to connect your Instagram account with your other social media accounts (including Facebook and Twitter). This allows you to post to multiple sites simultaneously, which adds a convenient level of efficiency. In addition, add a link to your website or blog, so users will know that you’re on Instagram and can follow you with ease.
Utilizing Instagram provides you with a unique opportunity to capitalize on creative images and videos that highlight not only your products and services, but provide a “behind-the-scenes” glimpse of your employees and offices.