Register a DBA in Colorado
Filed with the state
A DBA (fictitious or assumed business name) lets you operate, bank, and advertise under a trade name. Below: who must file in Colorado, where, for how long, and what happens if you don't — quoted from the statutes.
Filing office
Statements of trade name are delivered to the Colorado Secretary of State for filing under the filing procedures of part 3 of article 90 of title 7. This is a statewide registry; there is no county clerk trade name filing (a separate optional county-recorded affidavit exists only for real property title purposes, § 7-71-108).
Term & renewal
For reporting entities, a filed statement of trade name remains effective in perpetuity (unless withdrawn, or limited by delinquency or dissolution). For persons other than reporting entities (sole proprietors, general partnerships), it remains effective only through the last day of the twelfth calendar month following the calendar month in which it becomes effective.
Publication
No newspaper publication requirement found in the act.
Exclusive rights?
No — registration does not by itself grant exclusive rights to the name. A trademark does that.
Who must file in Colorado
| Business type | Required? | Where |
|---|---|---|
| Sole proprietors (individuals) | Yes | Colorado Secretary of State |
| General partnerships (that are not LLPs) | Yes | Colorado Secretary of State |
| Registered (reporting) entities such as corporations and LLCs | Yes | Colorado Secretary of State |
| Nonprofit entities | No | Colorado Secretary of State (optional) |
The law behind it
Quoted verbatim from Trade Names (C.R.S. Title 7, Article 71) (Colo. Rev. Stat. §§ 7-71-101 to 7-71-112).
What the law requires
Colorado requires any person transacting business under a name other than the person's true name (or, for a general partnership that is not an LLP, other than the true name of each general partner) to have an effective statement of trade name on file in the records of the Secretary of State.
"Except as otherwise provided in section 7-71-107, a person shall not transact business in this state under a name other than the true name of the person or, in the case of a general partnership that is not a limited liability partnership, under a name other than the true name of each general partner of the general partnership, except in compliance with this article and not unless an effective statement of trade name is on file in the records of the secretary of state." — C.R.S. § 7-71-101
Where filings go
Statements of trade name are delivered to the Colorado Secretary of State for filing under the filing procedures of part 3 of article 90 of title 7. This is a statewide registry; there is no county clerk trade name filing (a separate optional county-recorded affidavit exists only for real property title purposes, § 7-71-108).
"A person may deliver to the secretary of state, for filing pursuant to part 3 of article 90 of this title, a statement of trade name for any name other than the true name of the person or, in the case of a general partnership that is not a limited liability partnership, other than the true name of each general partner of the general partnership, under which the person transacts business, or contemplates transacting business, in this state." — C.R.S. § 7-71-103(1)
How long it lasts
For reporting entities, a filed statement of trade name remains effective in perpetuity (unless withdrawn, or limited by delinquency or dissolution). For persons other than reporting entities (sole proprietors, general partnerships), it remains effective only through the last day of the twelfth calendar month following the calendar month in which it becomes effective. Renewal: A non-reporting-entity filer may renew during the last three calendar months of effectiveness; each filed renewal extends effectiveness by one calendar year (§ 7-71-105(1)).
"for reporting entities shall remain effective in perpetuity, subject to the provisions of paragraphs (b) and (c) of this subsection (1), and for persons other than reporting entities shall remain effective only through the last day of the twelfth calendar month following the calendar month in which the statement of trade name becomes effective, unless it is renewed in accordance with section 7-71-105." — C.R.S. §§ 7-71-104(1)(a), 7-71-105(1)
Entities and assumed names
A foreign entity whose true name is not permitted for use in Colorado under the entity-name standards of § 7-90-601 must adopt an assumed entity name that complies with § 7-90-601 in order to obtain authority to transact business in the state. Reporting entities adopting trade names use the same article 71 statement of trade name, effective in perpetuity.
"If the name that a foreign entity would use as its foreign entity name is not permitted to be used by the foreign entity under section 7-90-601, the foreign entity, in order to obtain authority to transact business or conduct activities in this state, shall assume for use in this state as its foreign entity name a foreign entity name that would comply with section 7-90-601." — C.R.S. § 7-90-603; see also §§ 7-71-104(1)(a), 7-90-102(23.3)
Statutory text quoted from the official published statutes as captured on 2026-08-02. Read the full code at the Colorado statutes. This is information, not legal advice — laws change.
If you skip it
A person transacting business under an unregistered trade name may not maintain a Colorado court proceeding to collect a debt arising from business transacted under that name until an effective statement of trade name is on file; the violation does not, however, impair the validity of the person's acts or prevent the person from defending a proceeding. (C.R.S. § 7-71-102(1), (3))
Transacting business in violation of § 7-71-101 carries a civil penalty of up to $500, recoverable in an action brought by the attorney general in Denver district court. (C.R.S. § 7-71-102(2))
In addition to or instead of the civil penalty, the court may enjoin further transaction of business under the violating name until the person complies with the article. (C.R.S. § 7-71-102(2))
Colorado DBA FAQs
Where do I file a trade name (DBA) in Colorado?
How long does a Colorado trade name filing last?
What happens if I do business in Colorado under an unregistered trade name?
Does a Colorado LLC or corporation file the same trade name paperwork as a sole proprietor?
Related services
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