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If you aren’t promoting your company’s product or service over mobile marketing channels, you could be losing out on a large and growing segment of the marketplace. To clarify, mobile marketing involves sending promotional or advertising messages to customers and prospects using wireless media, such as smartphones and tablets.
We all know people who are tethered to their mobile device 24/7, and their numbers are increasing every day. In addition to sending and receiving messages, checking social media sites and viewing funny cat videos, these folks are shopping online and conducting research to help them make purchasing decisions. These are your potential customers - if you doubt that mobile marketing is important to you now and will become even more important in future, here are some stats that may change your mind:
Mobile marketing is here to stay, and it’s picking up speed, so don’t be left behind. Here are a few things you can do to get started with mobile marketing:
Now may be a good time to commission a survey of your customers to see how many of them would like to receive more information over their mobile devices and to solicit suggestions on how you can use mobile communication to improve not only your accessibility, but also your customers’ overall satisfaction. Then brainstorm with your marketing team and your website designers to see how you can make it happen.